Æ Read ë Social Media Marketing by Liana Evans Æ myportal.pro
Æ Read ë Social Media Marketing by Liana Evans Æ Profit Bigfrom Social Media Strategies And Solutions That Work Using New Social Media Marketing Techniques, You Can Deepen Relationships With Your Most Passionate, Profitable Customers And Create Of Them Than Ever Before In This % Practical Book, World Renowned Expert Li Evans Shows Exactly How To Make The Most Of Social Media In Any Company, In Any Industry You Ll Discover Exactly How To Customize Your Best Social Networking Strategythen Staff It, Organize It, Manage Its Risks, And Execute It Successfully Evans Shows How To Understand Your Audience, Enter The Conversation, Build Trust, Protect Your Brand, Integrate Social Media Into Existing Marketing Programs, Measure Your Resultsand Profit Big From Today S Hottest New Social Media Sites And Platforms Topics Include Make The Most Of Twitter, Facebook, YouTube, LinkedIn, Flickr, And Define Goals And Customize Strategy To Maximize Return On Conversation ROC Understand The Whole Conversation About You And All The Communities You Serve Manage Legal, Compliance, And Ethical Challenges Plan Social Media Policies For Your Company S Employees Extend Customer Service Into Social Media Maintain Consistent Branding And Messaging Complement Your SEO, PPC, Offline Marketing, And PR Efforts Learn How To Integrate Traditional Marketing Tactics TV, Radio, Print With Your Social Media Marketing Strategy While this book had tidbits I haven t seen in other places that were great, there were chunks that I found too general to really help me out I agree that the paper copy of this book is probably better than an ebook format as you can skim and skip to areas that most fit your needs. This would be a good book for someone looking to add social marketing to their large business and need a primer text. Everyone seems to have jumped on the social marketing bandwagon Everyone has a twitter account, is on MySpace, and has a Facebook page After all, these days, that s how to get the attention of potential customers Isn t it Online sites from forums and social networks through blogs and microblogs to bookmarking sites and link directories are indeed the latest great thing However, just blanketing these sites with a lot of advertisements and press releases isn t going to help your sales In fact, it might actually hurt them Social Media Marketing is one of the best social marketing books I ve read It s main message, yes social media is a great tool but it has to be used properly Most people are following the same o This book is very repetitive and if you re someone who wants to increase your knowledge about social media marketing, you probably already have a basic understanding of everything she says in this book So, unless you don t know what Social Media Marketing even is, I don t think you ll find this book at all useful There were a few insights but nothing that warrants the entire book I was hoping for something meaty and insightful. A great primer on using social media as a promotional tool Although the book tells its tales from a marketing perspective, the knowledge and explanations can easily be translated into useful techniques for the promotion of ideas and causes within the non profit world This is a valuable resource in my social media reference library. The first few chapters of this book were very helpful probably worth the 25 Overall, it spoke a lot to social marketing overall philosophy, history I was looking for something that addressed how to best take advantage of the various social media platforms available Still on the lookout for that book Decent Not flashy Not a ton of real world examples, but some Favorite Tidbits Focus on Return on Conversation instead of Return on Investment. Join random but relevant conversations. Communities don t want to be marketed to. One of the worst books on Social Media I have ever read Sorry but can t even give it one star. I thought the book was incredibly repetitive, in a way that made it less engaging Would recommend NOT reading this on kindle version, so you can skim through for the major points and see how the 10 foot view. Not being a social media expert myself, I found the book interesting but not terribly helpful Perhaps not as much meat to the book as I was hoping for.