Download Epub Format ã How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising PDF by µ Jean-Marie Dru myportal.pro
Download Epub Format ã How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising PDF by µ Jean-Marie Dru In His Previous Bestselling books, Global Advertising Icon Jean Marie Dru Explored The Visionary, Innovative Techniques That Have Become A Hallmark Of TBWA Worldwide Campaigns Now He Gives A First Hand Account Of How The Bold Methods Of Disruption Launched TBWA To The Forefront Of International Advertising Here He Shares Personal Insights And Anecdotes About His Life In Advertising As Well As Lessons Learned, Revealing How Client Campaigns For Nissan, Adidas, And The Apple IPhone Became Such Unqualified Successes Both A Fascinating Business Memoir And A Practical Guide To Harnessing The Power Of Disruption, This Book Offers A Look At The Cutting Edge Of Modern Advertising
This is one of those self serving business books that talks about one s history and one s company and one s success Still, it was interesting I would have been muchinterested in a personal tale about how Jean Marie Dru started BDDP with 3 partners in France in 1984 and how that went, and the challenges they faced or similar personal anecdotes and history of the many other ad agencies that became part of TBWA Chiat Day Or the tales of ad campaigns they worked on with and for their clients. Jean Marie does have a little of that, but the vignettes are listed as paragraphs or pages rather than stories and narrative, and there is no development of the book other than trying to fit everything in to the context of disruption Everyone working in advertising or involved in it one way or another, should read this
Is a well-known author, some of his books are a fascination for readers like in the How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising book, this is one of the most wanted Jean-Marie Dru author readers around the world.